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IMPACT! COMMUNICATIONS
Communicating with impact since 1992

WE WRITE
WORDS OF POWER AND PURPOSE

How to Harness the Power of the Press

The press release is the main communication channel between an organization and the media. But media organizations receive an avalanche of press releases everyday. I know. I have seen heaps and spiked tons. Companies pay good money to ‘experts’ to write them. Sadly, most of them end up in the bin. In other words, they are junked on sight. Why? Because they are poorly written and they don’t arouse interest. A bad press release can do more harm to an organization’s reputation than good. A professionally written press release can win the respect of the media and get an organization’s message across. With my years of experience as a journalist, I know how to craft professional press releases with a better chance of publication.

How to Turbo-Charge a Website

Let’s face it, the vast majority of Websites are less than effective. No amount of design overkill with spinning gizmos and flashing lights can make a website stand out from the multitude. Most corporate websites offer information in a way guaranteed to make visitors click out of them. Fast. Why? Because of lackluster content.

People are hungry for content, quality content. Few people realize that it’s words that count. Not just any words, but well crafted words. Words that convince, inform, persuade in an exciting style. Words crafted by a master communicator. Words of power.

The Delicate Art of Communicating with Staff

Employees are the lifeblood of a company. It's wise to make an effort to communicate with them effectively. Staff communications through such media as house magazines demand special skills, skills I possess.

       As an ex-journalist, I must admit I couldn’t have written
     a more accurate and cogent piece myself. My compliments
     and thanks for the excellent write-up.

                                                 Lee Soo-Jin
                                                 (Ex) Senior Vice President Asia Pacific
                                                 American Express

A Secret Weapon for Advertising & PR Agencies Revealed

As an independent copywriter, I have helped giant multinational advertising and PR agencies and smaller local communications companies to deliver a superior service to their clients. I’m often called in when their copywriters are stumped. In other words, when they find it a bit hard to come up with the right words in the right tone and style to get their client’s message across effectively. Of course, I stay in the background, invisible to clients. I let the agencies enjoy the glory.

         SERVICES

MARKETING COMMUNICATIONS

*   Advertising Copy (Print,
    Radio, TV, Internet)
*   Advertorials (Products/Services)
*   Brochures, Flyers, Catalogues,
    Point-of-Purchase
*   Direct Mail
*   e-Commerce
*   Sales Presentations

CORPORATE COMMUNICATIONS

* Annual Reports
* Case Studies
* Corporate Image/Identity Brochures
* Newsletters & House Journals
* Profiles (People/Organizations)
* Scriptwriting (Events/AV Products)
* Speeches & Presentations
* Web Content

MEDIA

* Advertorials
* Editorial Consulting
* Features
* Special Reports
* Press Releases
* Fact Sheets

GENERAL EDITING

* Email drafts of your business
   communications for fast
   turnaround.

CREATIVE CONCEPTS

      Mr. Sesha Sam of Maximpact Copywriting helped us create a
      great advertorial to introduce the new Nissan Cefiro to
      the Hong Kong market. He wrote it in a manner that made
      the features of the car come alive in an exciting and appealing
       manner. It was good to work with him and we wish him well.

                                          Anthony Wong
                                          Head of Marketing & Communications
                                          Honest Motors Ltd.

Why not give us a try?

With my experience and expertise, you can help your clients get their messages across to key target audiences — staff, current and potential customers, investors, financiers, legislators and the general public — far more effectively. Our powerful sales literature will undoubtedly boost their sales. The corporate literature and website content we create or upgrade will enhance their image.

Why not give me a call or drop me a line to discuss how we can help you communicate with impact without denting your budget.

At your service,

Sesha Sam
MaxImpact Copywriter

P.S. Why not offer us a trial job and let us show you what we can do for you?
         You will not regret it. My partner Daleena and I look forward to being
         of service.

Write
versatile

We provide the
highest quality copywriting
services at a
cost-effective price.

Please check out our portfolio. It proves our versatality. We can write on almost any subject, for any audience, for any purpose.

Select words
with precision

Website Concept & Design
© Impact! Communications 2006

      Sesha is a real pro. We wish Impact! Communications
      every success.

                                      Steve Shellum
                                      (Ex) Director
                                      Edelman Public Relations

Magnified
effect

Write on
time

We write to
connect
buyers & sellers

Word
wizards

We create word pix

Style
& elegance

Write for
response

Write
smart

Crystal clear
writing

The best little
writing shop
in town

Ace copywriters

We write to
get a reaction

Direct
impact!

Strategic
thinking
& creativity

Web content
masters

We write to motivate

We write
to sell

                 I'd like to tell you how
               we can help you communicate
               with maximum impact for less

If your company, like many others, is paying staggering amounts of money to big advertising and PR agencies, and you are wondering whether your money could be better spent, I have some good news for you.

My name is Sesha Sam. I am an award-winning copywriter. I have been in the communications business for 20+ years. I have worked as a public relations manager for multinationals, an advertising agency creative director, a journalist (editor/writer/producer) with newspapers, magazines and broadcast media, and a university lecturer teaching communications at master’s degree level. I also conduct workshops on creative writing and corporate communications.

Since launching my enterprise in Hong Kong in 1992, I have helped diverse organizations to achieve their mass communications objectives with maximum impact. My clients include some of Hong Kong’s most respected organizations with whom I have established rewarding relationships based on mutual respect.
In fact, I have expanded my client profile mainly through word-of-mouth recommendations by my older clients — a cause for pride and satisfaction.

I can write to motivate, persuade or inform any audience with powerful impact. But you don’t have to take my word for it …

    Mr. Sesha Sam was employed by our organisation as an editorial
    consultant, in which capacity he made a significant contribution
    toward enhancing the quality of the publications we produce
    to promote the image of our company an foster
    staff communication.

                                           Ruth Kwan
                                           Editor
                                           HK Aircraft Engineering Co (HAECO)

   Sesha has the rare ability to deliver effective messages to
     diverse target audiences. And he works fast.

                                             Simon Lai
                                             (Ex) Director
                                             Communications Express Ltd

    Mr. Sesha Sam is a versatile contributor who has written a
    number of well researched, indepth articles about various
    industry sectors for Amcham magazine, the magazine of the
    American Chamber of Commerce in Hong Kong.

                                           Fred Armentrout
                                           Editor-in Chief
                                           The American Chamber of Commerce

Putting pen to paper lights more fires
than matches ever will.

    Thank you very much for the write-up. We think it’s brilliant.

                                           Dr. David Stevens
                                           CEO
                                           Strategic Thinking Pty. Ltd.
                                           Australia

      Thanks to Impact! our standing with our clients has gone up.
      They are on call day and night and it is a pleasure to work
      with them.

                                           Jasmine Leung
                                           Director
                                           Aegis PR Ltd.

   FedEx Asia Pacific assigned Sesha Sam of Impact! Communications
   to undertake important region-wide corporate communication
   projects. Sesha's approach to tasks was diferent from our
   previous experience in outsourcing such jobs; we found him to
   be a consummate professional who exceeded our expectations.


                                          Bianca Zee
                                                        Corporate Communications Manager
                                                        Fedex Asia Pacific

Even companies with in-house PR and marketing communications staff can benefit from our extensive experience. Indeed, with our help, your staff would be able to enhance their work. Of course every team needs back-up sometimes.

     As an experienced public relations consultant, Mr Sesha Sam
      has provided valuable services to Focal Point Productions.
      What we especially appreciate is his ability to take a brief,
      often on complex subject matter, and quickly turn it
      around into effective communications that invariably meets
      the client's actual as well as perceived needs.

                                          Martin Denny
                                                        Producer/Director
                                                        Focal Point Productions

    Impact! Communications have helped us serve numerous
      clients, from insurance companies to healthcare providers.
      Sesha's professional writing skills would be an asset to any
      organization requiring communications with a wide range of
      audiences.

                                           Dawn Chan
                                           Director
                                           Beyond Communications
                                           (Affiliate Bates Asia)

We write words that can move a Lexus off a showroom. Words that compel people to try a new coffee. Copy that persuades sceptics to invest. Or motivates people to support a worthy cause. Copy deploying flair that draws visitors to Hong Kong. Words that inform, motivate, persuade. Words that cut through the haze like a lazer beam. Crystal clear copy.

If you believe that your product or service will benefit people, we believe we can communicate that. Powerfully. Because we write copy that makes an impact. Words that sell.

    We have sought the services of Mr. Sesha Sam of Impact!
    Communications in a number of campaigns. Mr. Sam is a
    versatile copywriter who can deliver effective messages
    about all manner of products and services to a wide
    spectrum of target audiences...

                                        Desmond So
                                        Managing Director
                                        Freeway Communications Ltd.

     Impact! Communications was commissioned by our Hong
      Kong office to undertake various elements of the new Hong
      Kong — City of Life campaign developed to promote tourism
      to Hong Kong. We are highly satisfied with their
      proactive and creative approach to handling projects.

                                        Julie Ng
                                                     Strategic Planner
                                                     BBDO

       I met Sesha Sam in my capacity as Vice-Chairman of the
       Hong Kong Association of Accredited Advertising Agents
       and Chairman of the Hong Kong EFFIEs.

       Sesha Sam [with Daleena Samara] were responsble for
       writing and editing a special supplement for the
       South China Morning Post covering the EFFIEs —
       awards for marketing effectiveness. The resulting
       supplement gave both an accurate as well as interesting
       and informative report of the EFFIEs.

                                          Ian Thubron
                                          Chief Executive Officer
                                          TBWA Hong Kong

Write on
target

Write for
any audience

Write to cut
through the haze

Write to
the point